Initial Consultation & Keyword Selection
Our technical staff begins by analyzing the website itself, the company's products/services, and the competition to provide you with a list of the keywords that prove to be the most relevant and which could generate the most traffic to your site. A member of our technical staff works with you to choose the final keywords to be optimized.
Website Redevelopment and Content Creation
Our optimization engineers work closely with our outstanding designers to create an eye-catching, user friendly website that meets search engine algorithm criteria. You will be presented with two design ideas, and our designers work with you to create the look and feel that you want your website to portray. After a list of keywords has been generated for your Website, our technicians will redevelop your site to optimally communicate your keywords with search engines.
Create Marketing Campaign
Once the competition is analyzed, the Website is redesigned, and the keywords are selected, two types of strategic marketing campaigns will be initiated, achieving both short and long-term effects. Our marketing experts will begin by initiating the best marketing campaign (according to budget) for your keywords. You will immediately begin to see results with this campaign.
Search Engine Submission and Link Development
After design and optimization is complete, we will submit your Website to all the major search engines. Our team works diligently to create links pointing to your website, raising your rankings and making it easier for your site to be found when using a search engine, such as Google, Yahoo!, and MSN. We do not practice ANY form of "black hat SEO" or utilize any type of "robot," which could get your website penalized. Instead, we put in the necessary man hours to create relevant links with reputable sites.
Reporting
Each month we will provide you with a report, showing where your Website ranks with your keywords among various search engines utilizing. Our staff runs daily search engine monitoring to verify your rankings and take the proper actions when needed. You are welcome to call us anytime with questions regarding your rankings and campaigns.
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What We Don't Do
Google offers the following tips when looking for SEM/SEO services:
No one can guarantee a #1 ranking in Google. Google has no special alliances with any SEO company, and you should be wary of any company that guarantees your site will rank #1.
Be careful if a company is secretive or won't clearly explain what they intend to do. There are a lot of technical terms used in this industry. Ask for an explanation. A good SEO company will have no problem explaining to you the process and strategy. If they are secretive, beware, they could be using tactics that can get your site penalized or even banned from the search engines.
Be careful when an SEO company talks about the thousands of links they are going to make for you. The practice of link farms and free for all links will not help your rankings at all and could get your penalized.
Your relationship with your SEM/SEO Company should be one built on communication. You should have the ability to easily contact those that are working on your website. Furthermore, the company you choose should pay close attention to your goals and work closely with you to fulfill your expectations.
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