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Did you achieve last month's sales goals? How about two months ago? And for the year? If you said yes, congratulations! However, if you need to increase sales, I propose a challenge: visit www.google.com and search for the products and/or services that you offer. Does your Website appear on the first page? How about the second? Yes? Excellent! No? You should be concerned.
It's obvious the Internet is here to stay. More than half the nation (174 million people) is now online, and 88% of adults who purchase items online conduct some sort of online research before making their purchase.
What do you do when you are looking for a new vendor? The majority of business owners and their assistants first use the internet to search and research vendors in their area.
The actual value of a salesperson
One of the reasons why many business have lower than expected sales is because the sales force is spending too much time researching, monitoring projects, collecting payments, etc. Remember, your sales force adds value to your company by exclusively offering your goods and services to potential clients. A salesperson that does not spend his time selling creates an expense and causes a very low Return On Investment (ROI).
Now, let's think about how we can free up the time your salespeople spend on research. What would happen if you had several inquires regarding the products/services you offer? This would enable your salespeople "to invest" their time visiting prospects that have previously voiced interested in your product or service.
This strategy gives you a better Return On Investment.
Utilize marketing in your favor: Prospects in your Inbox
Picture receiving emails daily from people who are interested in your products or services. This can be achieved by making a generous effort at Internet marketing. Your Website, adequately developed and positioned, can be utilized as a powerful prospect-generation technique, as everyday millions of people utilize this system, possibly hundreds of which are searching for the exact product you offer.
If you could gather these prospects and to assign them to your sales force, they would not have to invest their time seeking these prospects. This strategy would give your sales force the advantage needed to reach your goals. The best part: this is the most accessible, effective, and affordable ways to promote your business. With your competitors already utilizing this channel, can you really afford not to do the same?
But I already have web page and nobody calls me!
Many businessmen have said that nobody ever contacts them through their Website wonder why. The reason is very simple: Just because you publish your Website does not necessarily mean that someone will visit it.
Let's imagine you print 10,000 flyers for a promotion and leave them in a box at the office entrance. What would happen? I can guarantee you that nobody is going to contact you. You must distribute those flyers to achieve some type of result. The same method applies to your website. You must first make your Webpage accessible and then attract those who are searching for your products.
Know your Website's traffic
Although this is not the only factor, my first recommendation is to know how many visits your website receives daily. This will give you a good idea of its current state. The same idea applies once again with the flyers. You need to distribute hundreds in order to see some type of result. If a Website receives between 50 and 100 unique visits daily, the efforts are insufficient. Just like the flyers, hundreds should be delivered daily to generate results. Turn to a professional in Internet Marketing - I guarantee the investment will yield great results.
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